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Famous Graphic Designers - William MorrisUnlike authors, politicians, or even rock stars, graphic designers can impact entire generations of literature, opinion and popular culture without becoming household names themselves. The work of a truly innovative graphic designer calls attention to itself through its seeming effortlessness, its ability to challenge everything that came before it while evoking in its viewer a sense of total understanding and clear comprehension. Two famous graphic designers, whose names you may have never heard, have altered our world in significant ways. William Morris began his career as an architect in the mid Nineteenth Century. Over the years, he collaborated with other British designers and artists who challenged the explosion of austere industrial graphic design. Morris and his cohorts believed in the importance of craftsmanship in design, and led what historians now call the British Arts and Crafts Movement. Gradually abandoning architecture to build one of the first true graphic design careers, Morris created wallpaper and patterned fabrics designed to extend the benefits of luxurious design to Britain's growing middle class. Morris often funded his work by developing custom designs for wealthy private clients. In the years before his death, Morris challenged the printing industry by launching a press dedicated to the production of high quality books. Morris designed clearer typefaces and pioneered new techniques in inks, illustrations and binding. His books directly influenced the works of highly respected authors including C.S. Lewis and J.R.R. Tolkien. By helping everyday people to appreciate and demand thoughtful design, Morris paved the way for future graphic designers throughout Europe and America. Moving into the present day, you may actually have examples of the work of America's most famous graphic designers in your own home without even knowing it. After studying graphic design in New York and Italy, Milton Glaser launched his first studio in 1954. Over the years, Glaser's hand has guided American graphic design and even popular culture. His first magazine, New York, redefined the "city magazine" and spawned countless imitators. In 1976, Glaser responded to a state tourism board's commission by creating the "I Love New York" logo, one of the most iconic and frequently imitated logo designs in history. More recently, his design firm has created integrated experiences for shopping malls, theme parks and supermarkets. Glaser's work has inspired modern graphic designers to challenge design conventions while creating positive experiences for viewers and readers of their work. Start your graphic design career today by requesting information from one of our highly respected graphic design schools! Find a school near you >> Copyright © 2008 Graphic Design Schools All rights reserved.
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