Who Uses Graphic Design?
Graphic designers manipulate images and words to create effective, quick communication of thoughts and moods. Whether we realize it or not, graphic design impacts each of our lives every day. When graphic design works well, it can elevate a mundane task - like assembling a piece of furniture - into a fun experience that we want to repeat
again and again. Just witness the grand opening of any Ikea store for a great example of the effects of good graphic design. On the flip side, poor graphic design can ruin our day and even endanger our lives. For example, poorly designed road signs can cause anxiety, traffic jams, and even automobile accidents.
The average person may not understand why one element of graphic design works more effectively than another. Professional graphic designers participate in formal
training to understand the visual communication principles that our brains use to process ideas on both the intellectual and emotional levels. In the past few decades,
advances in technology and the continual innovation of graphic designers have pushed the boundaries of design into the realm of the everyday person for the very first time.
As a result, each of us actively uses graphic design more and more in our daily routines. We select typefaces, colors and images to express emotions and thoughts to our friends on instant messaging software. We agonize over the best combination of wrapping paper and ribbon to share our joy at birthdays, weddings and baby showers. We even personalize our vehicles with custom paint jobs, vinyl lettering and custom lighting to showcase our individuality.
Our individual involvement with and understanding of graphic design forces professional graphic designers to work harder and innovate further. Small businesses use graphic design to communicate messages in situations when a simple, handwritten sign would have handled the job a generation ago. Large companies use graphic design in their logos to communicate corporate values and attitudes. And the spread of multi-ethnic cultures in Europe and North America have spawned a whole new language of pictograms that allow us to communicate effectively across the language barrier.
As our appreciation of graphic design grows, our society requires new graphic designers with the imagination and the skill to refine our visual communication and to improve our culture.
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